Sunset Spectacular

Sunset Spectacular honors the rich legacy of billboards on the Sunset Strip and reflects the City of West Hollywood’s commitment to creative innovation. The dynamic three-sided sculptural form features two external digital displays facing east and west with an interior space that will be activated by immersive cultural programming and events.  

The City of West Hollywood selected the team of Orange Barrel Media (DDI’s client, to whom we subcontracted for the integration of all A/V) and Los Angeles-based Tom Wiscombe Architecture to create the most architecturally and technologically advanced billboard in the U.S. Potentially the most “Instagrammable” billboard in the world, this project will actively share the uniqueness and creativity of West Hollywood with the world.

“The building-sign combination clearly demonstrates the mission of the arts and advertising program to reimagine the billboard as an integrated part of architecture.” – The Guardian